TAYLOR
BRAINARD
Digital Marketer
About Me
If you met me today, you would know pretty quickly that I am a
creative extrovert with a huge passion for storytelling and branding.
Every business, product, and person has a story. Piecing together that story in a creative and influential way is so exciting.
If you asked my teammates to describe me, they would say that I am:
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Extremely organized - I live and breathe by my Google Calendar
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Competitive - take a look at my awards section if you want proof
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Detail-oriented - me and my fine tooth comb = best friends
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Design-focused - if it doesn't look sexy I'm not putting my name on it
Work Experience
Digital Marketer
Marketing Association - Colorado State University
August 2021 - May 2023
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Provide inbound marketing consulting with a proven track record of increasing conversions
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Efficiently manage and coordinate four teams, each consisting of 5-8 individuals
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Maintain positive client relationships by facilitating clear and effective communication among team members
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Ensure timely and high-quality project delivery by overseeing objectives and deliverables
Consulting Extern
Boys and Girls Clubs of America
August 2022 - December 2022
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Develop a two-year strategic marketing plan to increase brand awareness and positive brand sentiment with KPIs of increased membership and qualified leads for unfilled positions
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Increase SEO through the integration of keywords, google ads, and content marketing campaign
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Compile and analyze internal data to identify growth opportunities
Digital Marketing Intern
Old Town Media
November 2021 - December 2022
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Develop and implement compelling digital content across multiple platforms
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Manage client websites and social media accounts, ensuring consistent branding and messaging
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Drive brand awareness and engagement through effective blogging and social media strategies
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Utilize reputation management techniques to improve brand sentiment and perception.
Director of Marketing and Promotions
Residence Hall Association - Colorado State University
August 2020 - August 2021
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Organized and executed large-scale events with 500+ attendees, including marketing and planning
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Designed and wrote copy for the RHA (Residence Hall Association) newsletter on a quarterly basis, expanding the mailing list from 250 to 5,000 subscribers
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Managed and oversaw Hall Council, increasing attendance during the online period and boosting R.A. engagement through innovative programming
Awards
First Place
CSU College of Business JDEI Case Competition
April 2023
First Place
CSU College of Business JDEI Case Competition
April 2022
First Place
CSU College of Business Women in Business Case Competition
October 2021
Outstanding Leadership Award
CSU Residence Hall Association
May 2021
Distinguished Community Engagement Award
CSU Residential Leadership Programs
May 2021
Bronze Award
CSU National Residence Hall Honorary
May 2021
Education
Colorado State Univeristy - Fort Collins, CO
B.S. - Business Administration
Expected Graduation May 2023
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GPA - 3.6
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Concentrations
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Marketing
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Organization and Innovation Management
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Certificates
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Marketing Research and Data Analytics Certificate
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Leadership in Organizations Certificate
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Business-to-Business Sales Certificate
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Clubs and Organizations
Marketing Association - Vice President
August 2019 - May 2023
Women in Business Association - Vice President
August 2021 - May 2023
Residence Hall Association - Elected Cabinet
August 2020 - August 2021
National Residence Hall Honorary - Member
August 2020 - May 2023
Peer-to-Peer Mentor Program - Mentor
May 2022 - May 2023
Hall Council - Marketing Chair
August 2019 - May 2020
Public Achievement - Coach
August 2019 - May 2020
Skills
